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Fireside Chat with Birkenstock CEO

  • JW Marriott Palm Springs (map)

Managing An Iconic Brand Across All Distribution Channels

What brand is synonymous with comfort footwear and dates back to a small German village in 1774? If you guessed Birkenstock, you guessed right. With over 200 years of shoemaking, they must be doing something right. Join the CEO of Birkenstock and Liz Segran of Fast Company magazine talk about how an iconic brand has been re-invented, re-branded, and re-distributed online, while retaining and attracting new customers. This is a can’t miss inside look at one of the most well known brands in the world.



Earlier Event: October 6
Fashion Tech Forum 2017
Later Event: March 13
SXSW Patagonia Action Works Panel